Development of Language

The manner in which children learn to understand and successfully communicate through language is among the most important questions studied by psychologists. The appropriate use of language is central to virtually all aspects of learning and social development. Successful and appropriate language communication is also closely linked to the individual’s place in society, while the inability to communicate clearly hampers and may virtually eliminate a person’s ability to cope with even the simplest educational and social situations.The drawings produced by preschoolers can be channeled by parents and teachers so that they can print letters for a start. They will not be able to distinguish writing from drawing initially but around the age of 4, children will show distinctive features of print like forms arranged in a line on the page (Levin & Bus, 2003 as cited in Chapter 8). The studies of imitative language focus on children’s acquisition of grammatical rules by observational learning.Investigators have also been interested in whether the substance of a child’s language can be modified by exposure to social models (without any reinforcement to the child for appropriate responses). Numerous experiments have now disclosed that principles for generating novel responses can be acquired through observation of others (Bandura and McDonald, 1963). If principles of language usage, rather than mere words, can be shown to be acquired through observational learning, then, thus would provide at least a partial account of the process of language acquisition.Erik Erikson as psychoanalyst taught that any person, child or adult faces specific life crisis that they have to resolve in order to perform their tasks (Atkinson 1993). During early childhood or preschool, a child develops an ability to initiate activities (Atkinson 1993). teachers have to learn how to encourage or discourage them in order that the child would not feel inadequate (Atkinson 1 993).During middle child hood or elementary, children learn various skills such as reading and writing, but they have to interact socially with others in order to feel successful or competent, otherwise they would feel inferior (Atkinson 1993). During this time, a teacher should constantly but reasonably praise a child for a job well done. Another way of supporting the development of language in early childhood is through make-believe play. Piaget claimed that by pretending, young people can now practiced and strengthen newly acquired representational schemes (Chapter 9).

Setting and Characterization to Explore the Major Themes

In this essay, I will analyze how the writer uses setting and horizontally to explore the major themes in the novel, which are also the essential issues that arise in the particular social context of his time. Fitzgerald sets the story in his contemporary society, an era known as the Roaring Twenties when the post-war America was experiencing an unprecedented financial boom. Despite the economic prosperity of the upper class, Fitzgerald criticizes the moral decay of the Americans such as the prevalent superficiality and materialism in The Great Gatsby.When Myrtle Wilson reappears after her first encounter with Nick, Fitzgerald writes ‘Multi he influence of the dress her personality had also undergone a change†. The writer reveals Myrtle superficiality through her dependence on appearance to seek confidence. As Myrtle recounts how she was impressed by Tom's â€Å"dress suit and patent leather shoes† and cheats on her husband only because she can be better provided w ith Tom, Fitzgerald shows the materialistic nature of Myrtle, who chooses appearance over personality, wealth over loyalty. Another character that is depicted as shallow and materialistic is Daisy Buchanan.Her luxurious lifestyle is shown by her ;white dress† and â€Å"white roadster where the color white connotes a sense of royalty. To support herself financially, she marries Tom ‘With more pomp and circumstance than Louisville ever knew before† even though she loves Gatsby. Degenerate thus reveals Daisy's materialism as she treats her marriage as a means of obtain greater wealth and denies her true emotion. However, when she reunites with Gatsby, she is amazed by his shirts and says â€Å"It makes me sad because I've never seen such – such beautiful shirts before. Her shallowness is shown or her emotion is easily affected by materials like shirts. Her love for either Gatsby or Tom is also doubtful as she hesitates between the two out of consideration tha t which can provide her a rich, classy life. Using the first person narrative, Fitzgerald criticizes the moral decay and worship of materialism in his contemporary society through Nick's voice. After Myrtle's death, Daisy leaves Gatsby to take the blame and flees with Tom. Nick calls the Buchanan couple â€Å"careless people† who â€Å"smashed up things and creatures and then retreated back into their money or their vast airlessness. Fitzgerald shows his own contempt towards those who think money can fix everything and take no responsibility for their acts through Nick's disapproval of Tom and Daisy, the typical of that kind. In addition, Fitzgerald examines the changes in gender roles in the sass America, as well as the challenges women faced in gaining emancipation as a result of socio-historical changes. The post-war setting highlights an increasing social status of women because more of them joined workforce while many men went to fight at the front line in World War l.A lso, the 19th amendment to the US constitution passed in 1 920 guarantees all American Women the right to vote. These two changes are reflected as emancipation Of women in The Great Gatsby through characters like Myrtle and Jordan Baker. However, in his novel, Fitzgerald still describes the female characters mostly submissive and inferior to men in one way or another. This little discrepancy between real life and literature shows both the social changes and the writer's own opinion. Fitzgerald sheds light on emancipation of women in the 1 sass through Myrtle, who cheats on her husband in order to seek her own pleasure.This rebellious nature of Myrtle reflects the changing role of women in the society as she challenges conservative values for her own interests. Women became more independent in the sass America and more confident about their own pursuit of freedom and happiness. Such energy can also be seen in Fitzgerald description about Myrtle, â€Å"an immediately perceptible vita lity about her as if the nerves of her body were continually smoldering. † The phrase â€Å"perceptible vitality' depicts Myrtle's liveliness that can easily felt by people around her, while â€Å"smoldering† connotes a sense of ever-lasting warmth about her personality.Fitzgerald also depicted her as a determined, clear-minded woman when she claimed, â€Å"I've got to make a list of all the things I've got to get. † She is the only female character in the novel who dares to chase after what she wants, unlike Daisy who gave up Gatsby when Tom appeared with greater wealth and ability to afford her luxurious life. As a professional golfer, Jordan Baker is the only female character who has her own career. However, through Nick's voice, Fitzgerald reveals the society's doubtful attitude towards women's success rather than recognition when he writes â€Å"l (Nick) heard some story of her too, a critical, unpleasant story. As the words â€Å"critical† and â₠¬Å"unpleasant' connote negative attitudes towards Jordan Baker, Fitzgerald shows the bias towards women even whey they were trying to achieve certain kind of independence such as pursuing a professional career. Furthermore, when Nick comments on Cordon's cheating in her first game, â€Å"Dishonesty in a woman is a thing that you can never blame belly†, it ultimately shows the society lower expectation of women and hence a subservient role that they were expected to play.This is different from the real trend in the 1 sass America society where women's achievement was more recognized and their individual rights were also addressed. In fact, female characters in The Great Gatsby are mostly submissive and dependent on males. For example, when Nick first visits Daisy, Fitzgerald describes her and Jordan as â€Å"anchored balloon. † This simile shows the hollowness of the two women and how they are empty-minded just like a balloon†. Worse than the purposeless drifting like a balloon, they are â€Å"anchored† and not able to leave according to their own will.This shows a loss Of freedom of these two Women. Fitzgerald also writes ‘they Were both in white†. As the color white connotes weakness and paleness, it shows the incapability of the women to take control of their own lives. The motif of white is used throughout the novel to reinforce the idea of weakness of these women. To conclude, even though Fitzgerald holds different views on women's role in he society, The Great Gatsby still remains largely consistent with his life experience in his contemporary times.

Continental Airlines: Flying High with Its Data Warehouse

The airline industry is a competitive market in which some airlines are profitable while others are not. During the late 1990s, most airlines were lucrative because fuel costs were relatively low and travel was at an all time high amongst flyers. Recently, the airline industry has taken a severe hit due to the increased rate of oil, the 9/11 attacks, and anti-traffic control system to name a few. However, Continental Airlines remains one of the largest airlines in the United States holding its rank in fourth place amongst other airline companies.Initially, Continental Airlines was not highly regarded because of its information technology (IT) and organizational culture. Unlike other airline companies, Continental Airlines has taken extreme measures by adopting new strategies to overhaul its IT department altogether. The information systems Continental had in place was old and outdated because it did not provide information of its most valuable customers. The Transaction Processing Fa cility (TPF) was the old IBM mainframe system Continental’s IT team had during the late 1990s. The system was not designed for customer service.In order for Continental to accomplish its goals, the IT team realized the need to replace its old mainframe. The IT team determined it needed to integrate into one system by consolidating the airline’s disparate customer management relationship (CRM) systems. As a result, Continental joined forces with Teradata to build an enterprise data warehouse comprised of 25 enterprise systems. The warehouses consist of â€Å"schedules, reservations, customer profiles and demographics, airline maintenance records and schedules, employee and crew payroll, and customer care† (Rainer & Turban, 2008, p.132).Additionally, executives of Continental Airlines were able to develop the Customer Value Metric (CVM), which enables them to determine how much money customers spend with its airlines and the costs of flying the customer as well. T he data warehouse is a repository of historical data that assist with business operations to include â€Å"data mining, decision support, and querying applications† (Rainer & Turban, 2008, p. 117). Many components make up the data warehouse such as business dimensions in which data is organized by customers, vendors, product, price level, and region.The data in various databases are encoded differently and kept historically for many years. Once data enters the warehouse it is not updated. Databases use online transaction processing (OLTP), in which business transactions are processed online as they occur. Typically, data warehouses are designed to support decision makers by using online analytical processing (OLAP) for the analysis of mass data by end users. Data is stored in a multidimensional structure as well. All data in the data warehouse comes from Continental Airlines operational databases which can be relational databases as well.These components enable users access t o corporate data for analyzing. Special software such as extract, transform, and load (ETL) are used to process data to later store in a data warehouse. However, only a summary of data is transferred to the warehouse. This data is organized in a form that is easy for end users when accessing. The reason why Continental Airlines remains successful is due to their strategies for improving and enhancing quality customer service with many functions implemented by their IT team.Continental Airlines main focus is increasing customer rewards and incentives of frequent flyers that are loyal customers, while gaining new customers that are profitable too. Continental Airlines contributes its success to the quality customer service and customer satisfaction it provides by expanding its routes and serving meals on every flight. Some airline companies have gone bankrupt while others simply choose not to improve their quality of customer service. As a result, customers have become irritated due t o the lack of reasonable rates, delays, and strict rules of other airline companies.In closing, information technology is essential for airline companies. Some airline companies may choose to stick with basic airline technology. However, an airline company can enhance its level of customer service and profitability based on the type of changes it needs to make. Executives of an airline company can look to its IT department to strategize ways to utilize information systems that best fits its goals, business practices, mission statement, customer service, and customer satisfaction.

Reflection Personal Statement Example | Topics and Well Written Essays - 250 words - 1

Reflection - Personal Statement Example my thanks to entail: Role of accounting in a given business, some basic accounting concepts, accrual accounting concepts, and basis accounting concepts. I managed to achieve organization in the way I handled my businesses through proper book keeping and drafting of financial records. These skills will always prove useful even in the business world as they are the foundations of accounting. Other concepts that made me a stronger individual in accounting include; financial accounting systems, internal control elements, fixed assed including liabilities (Juan, 2007). These concepts proved useful as they always played a role in business daily. As a student, I have gained much from the course, that is, intellectual and professional growth. I now believe I can manage any business better than before I joined the course through application of some of the concepts I had learnt throughout the course (Juan, 2007). I am also determined to pursue a further degree in business. I believe that through gaining more knowledge in accounting, I will become a better person in the business

African americans in sports Research Paper Example | Topics and Well Written Essays - 2750 words

African americans in sports - Research Paper Example 42-43). Too often, however, sport does not provide social mobility and lucrative careers for African American. Background Debate involving whether or not the sport domain in the United States is benefiting or exploiting its African American participants continues to be an issue of critical concern. Specifically, as the discussion relates to the impact of the athletic experience upon the progress of young, African American student- athletes. Embedded within this discussion exist two opposing perspectives which view sport as either "the embodiment of the American dream of meritocracy and success" (Sammons, 1994, p. 215) or as an institution designed to operate as a form of social control. According to sport sociologist George H. Sage (2000) the fundamental difference regarding these arguments and in how sport has historically been understood lies in whether one considers sport a cultural practice or not. Sage (2000) offers a logical and rational argument for considering larger socio-hi storical context when examining sport issues. He maintains that sport is a cultural practice that cannot be fully understood "as a practice isolated from the social, economic, political, and cultural context in which it is situated" (In Brooks & Althouse, p. 2). The divergence in opinion regarding the utility of sport, as expressed by the African American community, has dated as far back as slavery (Wiggins & Miller 433). The sentiments of ex- slave and abolitionist Frederick Douglass on this subject have been noted by historian Jeffrey Sammons: From his retrospective position as ex-slave, Douglass considered sport and oppressive instrument and divisionary device to occupy the minds and energies of slaves, thus preventing them from pursuing more useful activities and fully appreciating their horrible plight (p. 216). Cautiousness about the current role of sport in the lives of the African American community continues to be voiced mainly through the limited amount of sport sociologic al literature addressing the subject of the African American athletic experience. As indicated by Gates (p. 78) much of the current focus involving African American athletes has been generated in response to the channeling and overrepresentation of young black youth into collegiate revenue producing sports, unrealistic dreams of playing at an elite level, and the alarmingly poor academic performance and graduation rates of high profile Division IA collegiate athletics [i.e. basketball and football]. Historically, higher education institutions have tended to view low achieving minority students as "problems" citing the student's inability to "acculturate" to the college environment as a significant factor. Tierney (p. 603-618) suggests that institutions reconsider this position and to consider their own inability to operate in a multicultural world. Explanations for poor academic performance [as compared to whites] in African American student-athletes have generally been consistent w ith the "problem" perspective, implying that these student-athletes and their significant others overemphasize sport at the cost of academic development. According to Powell (p. 73) African-American males â€Å"don’t treat academics with the same intensity as they do basketball or football.† According to Harris (In Brooks & Althouse, 47) the National Collegiate Athletic

Management Functions of (whatever company you desire that makes it Essay

Management Functions of (whatever company you desire that makes it easier for you) - Essay Example cruiting, developing and rewarding individuals which comes under the function of Staffing while Directing is taken to be the process of influencing employees’ behavior through communication, motivation, leadership and discipline. The purpose of Controlling is setting the performance bar for not only the employees but also the company’s objectives and actual accomplishments. Even a successful conglomerate such as General Electric (GE) with more than 300,000 employees engaged in 11 technology, services and financial businesses across 160 countries has been focusing and improving on these basic management functions for almost 130 years and continues till date (GE, 2006). It is these very functions that have brought them the success and appreciation which is seen today (Colvin, 2006). For all aspects of management and the basic principles which a company follows as it conducts its business, a mission statement is quite important (Hellriegel, 2004). GE does not have a stereotypical vision/mission statement to consider as part of their planning function. They appear to believe very strongly in what they call ‘company values’ which is a combined vision-mission statement stated as imagine, solve, build and lead (GE, 2006). These four values interconnect with each other and help build products/services which are winners (Welch, 2005). A vision cannot be complete if it does not have leadership and the management functions of GE emphasize good leadership very strongly. GE Commercial Finance, Infrastructure, Healthcare, Industrial, Consumer Finance and NBC Universal make up the six broad-based industry segments to put together their combined 11 organizations. To name just a few, the GE divisions offer several consumer and commercial financing programs, water, aviation, medical information technologies, television channels and other entertainment to meet an array of human needs worldwide (GE, 2006). The organization of these business areas would not have been

Integrate technology lesson plan into my middle school PE class Assignment

Integrate technology lesson plan into my middle school PE class - Assignment Example W. Woodbury Middle School (2012). The integration of digital bulletin boards would be directed towards engaging the requirements and objectives of International Society for Technology in Education (ISTE) for technological competencies in students. Moreover, students earn points while undertaking physical activities of their choice and interest, which adds up to their overall performance. Hence, higher order skills remain essential in providing students the opportunity to live productive lifestyles and learn effectively in the increasingly digital world and evolving global society. In the end, integration of technological competencies into PE class activities makes a difference through the mastery of essential skills for becoming productive adults in society. The incorporation of technology competencies remains increasingly significant for students preparing to live, work and contribute to the social material of the society according to ISTE (2007) objectives. Firstly, the course objectives would be to stimulate collaboration and cohesiveness in students during off school hours. Secondly, to enable students communicate through digital means in arranging and informing other students of group workout schedules, personal reflections, and positive feedback. Thirdly, to enhance the ability of students to stay connected along with possessing various ideas in fulfilling the ‘Weekend Warrior’ program or take home PE sessions. Lastly, to engage the requirements of the National Education Technology Standards for Students on Collaboration and Communication in integrating appropriate technology competencies under ISTE guidelines. Furthermore, these course objectives would respond to the identified needs based on technology standards suc h as the need to acquire and develop higher order skills, personal reflection, sense of community and collaboration. These needs would be fulfilled beyond the normal PE classroom

Jack Pollock Movie Review Essay Example | Topics and Well Written Essays - 500 words

Jack Pollock Movie Review - Essay Example Occasionally showing a few pieces, Pollock is small beans at this point as he has yet to develop the drip canvas style for which is famous. It also shows Pollock’s trouble with alcohol beginning. It then moves on to Pollock meeting Lee Asner, who would champion his work and could be viewed as the major factor behind his success. Much of the film follows their tumultuous relationship as she recognizes his potential, attempts to help him with his alcohol dependency, and champions his work to people that were able to make him the internationally known artist that he became. The movie unflinchingly shows the darker aspects of Pollock. Never really fully dealing with his alcohol problem, Pollock could be eccentric, manic, and abusive. The movie can seem very loud and overwhelming at times as there were constant fights between Pollock and Asner, but it does take its time on several quiet, contemplative scenes that bring a nice balance to the film. Thankfully, the movie portrays Pollock’s alcoholism as a hindrance to his work. Often times in movies or books, artistic types are portrayed as being creative while they are intoxicated on their substance of choice. Often this can lead people to think that it is necessary to abuse substances in order to be creative, which is rarely the case. It is good to see a film that consciously attempts to realistically show how detrimental alcohol can be to artistic endeavors. There are many aspects of the art world that the film portrays without feeling like an art history lesson. For instance, it portrays an artists need for social connections in order to â€Å"make it† in the art world. Also, near the end after Pollock has become a celebrated artist for his innovative style, it portrays how limited Pollock turned out to be as an artist; many artists have different periods, different styles with which they experiment with throughout their

Platos Theory of Knowledge Essay Example | Topics and Well Written Essays - 2000 words

Platos Theory of Knowledge - Essay Example The theory rests in the myth that describes people chained within a cave. The only images they see are the shadows of objects and animals held in front of a fire that is behind them that reflects on the cave walls in front of them. That is all they had ever seen so that is what they believe to be real. One day a man escaped the cave and went outside. With the sun he saw what was real in the world and realized all he ever saw were just shadows. He went back to the men in the cave and told them all this. He told them that they too could see the outside if they broke free of their chains but they didn't believe him. The environment of the cave to Plato symbolizes the physical world of appearances. Escaping into the sun-filled world means the transition into the real world that is full and perfect. A world where things are not viewed only in a material sense. It is here that the whole of Plato's philosophy is summed up. Plato's theory of knowledge is devoted to definitions of science and knowledge. Developing the argument from the lower consciousness to the higher consciousness, in which perception, opinion, reasoning are closely examined. Cornford F.M in his interpretations "Plato's Theory of Knowledge", the phrase "degrees of reality" is found in many commentaries to describe the aforementioned hierarchy. Vlastos' "A Metaphysical Paradox" and "Degrees of Reality in Plato." Cornford describes this as "a distinct order of realities." Plato's ethical theory rests on the assumption that virtue is knowledge and can be taught, which has to be understood in terms of his theory of Forms. One of his famous arguments is that to "know the good is to do the good". Being the world of forms, which is the proper object of knowledge. Of interest to our discussion is his later work that features Socrates and his pupil theaetetus in a dialogue named after the latter. Theaetetus is introduced to us as a valiant and a hero of the battle of Corinth and of the dialogue. He is a disciple of Theodorus, a reputed geometrician, whose specialization is thus indicated to be the propaedeutic to philosophy. Theaetetus is introduced as wounded and also as having several similarities with Socrates, same contrast sharp mind and the unattractive features. Theodorus presents the younger man as courageous, intelligent and selfless. These qualities are seen as dialogue heats up.. Socrates is impressed by these credentials and invites theaetetus in a witty discussion on different issues. After overcoming the initial sense of wonder, he rises to the occasion, and begins to follow the flow of the discussion eventually he's able to comprehend the consequences of his own answers. The question about the "nature of knowledge" opens his mind and encourages him to think not only in a mathematical sense which he is used to but also in metaphysical sense. Eventually it dawns on him that "there are universal conceptions of being, likeness, sameness, number, which the mind contemplates in her." In the dialogues Plato devotes himself to coining definitions of knowledge, conception, science and the like but at the same time tearing down the same definitions in an attempt to invoke in the mind of the student a desperation that will cause critical thinking. In the first part when asked his opinion

National Geographic Photography Dissertation Example | Topics and Well Written Essays - 4000 words

National Geographic Photography - Dissertation Example Founded in 1888, the National Geographic Society, publishers of National Geographic Magazine, developed its mission, which is "for the increase and diffusion of geographic Knowledge." (â€Å"Penn Museum Presents in Focus 2005). More than a century later, they are still fulfilling this mission of bridging the differences in our world, drawing our large world a little closer, and reminding us that all humans have the same basic needs no matter where we live. Through photographs that capture the very essence of human beings, they have managed to achieve their goals and have an effect on society in an amazing way. â€Å"The images in the exhibition also speak to the magazine's shifting role in society during a century of war, peace, and rapid technological and cultural change. Images from the 1930s and 40s, for example, reveal the magazine's efforts to divert attention away from the hardships of domestic life during the Great Depression and World War II.† (Penn Museum Presents in Focus 2005). Explorers Hall is the name of The National Geographic Society Headquarters. The building takes up an entire block and yet it can hardly contain the items, photos, and all that makes up the National Geographic Magazine and what it represents and has accomplishes. The National Geographic Society has ventured from photography and publication to education, multimedia, philanthropy, and so much more.

Exotic Flowers Ltd Coursework Example | Topics and Well Written Essays - 750 words

Exotic Flowers Ltd - Coursework Example The negative cash flows at the end of each month are a worrying sign for any business but these can be financed by either some short-term financing or long-term financing method. The short-term financing method would include the small bank loans such as overdraft facilities offered by the banking institutions to its clients on a regular basis. Through the overdraft facility, the bank offers some amount to its client and that amount has to be paid off by the client within a short span of time usually 12 months. The long-term financing would include a loan which would be repayable after a long period of time usually 10 years or more but this sort of long term financing would cost more because the banks or the financial institutions would charge higher interest for a longer period of time. The best suitable financing mode for Exotic Flowers Ltd would be to use short term financing facilities such as overdraft facility that would hold little interest charge and the company would be able to repay it as soon as they end up having a positive cash flow. Based on the cash flow results, Adam and Tom should continue with the proposed plan of starting Exotic Flowers Ltd even though the business gives a negative cash flow in the opening year of the business. The business turns into a profitable venture in the second year of operation and the profits are considered to grow at a good rate. This growth in the profit and the revenue suggests that the market for the flower business is a very profitable and growing market and until and unless any stiff competition is faced, the company would grow extensively. The negative balances in the opening year of the business operation and the first month of the second year would have to be financed through short term

Nissan Report Essay Example for Free

Nissan Report Essay Company Overview Established in Yokohama, Kanagawa in 1933, Nissan Motors Co. Ltd currently manufactures vehicles in 20 countries and areas around the world, including Japan. Global unit sales in fiscal 2009 totalled 3.515 million vehicles. In addition to vehicles, Nissan also develops, manufactures and markets marine equipment. Nissan has a portfolio of two brands, NISSAN and INFINITI, worldwide. NISSAN vehicles are marketed in all major market worldwide. INFINITI was launched as a luxury car brand in North America in 1989. The INFINITI brand has since expanded to Middle East, Korea and Europe, and will continue to enter into new markets globally. Nissan builds high-quality cars that are safe and have the bold design and innovative technology to satisfy our customers’ needs. Vision Nissan: Enriching People’s Lives Mission statement Nissan provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders* in alliance with Renault. Long term goal Nissan wants to continue its quest to optimize product development and deliver highly innovative technology. Today, in various countries and regions around the world, they enjoy a stellar reputation for creating truly innovative vehicles and service programs. Short term goal The world is changing, and Nissan is adapting with it. Their short term goals are to harness the power thats inside Nissan to prepare solutions that their customers will want and value, now and in the years to come. Solutions such as: electric and fuel cell vehicles that are attractive, fun-to-drive cars with the appealing benefit of zero emissions; global entry cars that make mobility more accessible and affordable for all; and Innovative technological advances that are good for the environment, enhance safety, improve dynamic performance or provide greater life-on-board satisfaction. Organisational structure Nissan places high value on transparency, both internally and externally, in its corporate management. They focus consistently on the implementation of efficient management for the purpose of achieving clear and quantifiable commitments. In line with this principle, and in accordance with Japan’s Company Law and its related regulations, the Board of Directors has decided on the Internal Control Systems to pursue these goals and on its own basic policy. The board continually monitors the implementation status of these systems and the policy, making adjustments and improvements as necessary. One board member has also been assigned to oversee the Internal Control Systems as a whole. Nissan has adopted a system under which the Board of Statutory Auditors oversees the Board of Directors. The Statutory Auditors attend board and other key meetings, and also carry out interviews with board members to audit their activities. The Statutory Auditors regularly receive reports on the results of inspections and plans for future audits from independent accounting auditors, as well as exchange information to confirm these reports. The Statutory Auditors also receive regular reports from the Japan Internal Audit Office, making use of this information for their own audits. The organisational structure could also be explained with the help of the following diagram Here the Board of Directors overlooks the working of the CEO and President who is Carlos Ghosn. The CEO overlooks the working of the branch managers in various locations. Each branch manager handles a groups o VP marketing, VP production, VP finance, VP Public Relations, and VP Human Resource. Organisational Behaviour Nissan is deploying various activities under the banner of Blue Citizenship, which encapsulates their desire to preserve the blue Earth and to be a corporate citizen in harmonious coexistence with people and society. Those activities range from such global issues as the environment to contributing to communities, promoting diversity and making personal mobility available to as many people as possible. SUSTAINABILITY Nissan Green Program The history of Nissan taking environmental measures goes as far back as 1947. Since 1992, abiding to our environmental philosophy Symbiosis of People, Vehicle, and Nature, we have as an enterprise, been accelerating the activities pertaining to the said philosophy. At present we are promoting our mid-term environmental plan Nissan Green Program 2010, identifying the 3 crucial issues, and setting the ultimate goals of reducing CO2 emissions, cleaner (conservation of the atmosphere/water/earth) emissions, and resource circulation (the promoting of the 3 Rs: reduce, reuse, recycle). We are furthering our measures to achieve these goals. The 4 optimums, Nissan’s Powertrain Road Map In order to steadily reduce CO2 emissions, Nissan sees the total contribution of providing truthfully effective technology at an affordable price to its clients, while at the same time swiftly propagating these technologies, as crucial. That said, we believe the 4 optimums Investment in the optimum technology that fits the market needs, at the opportune moment, at the best value for the clients, as the basis of technology investment. Based on these 4 optimums, we will not only ultimately heighten the engine efficiency of petrol motor vehicles, but also proceed with the development and  investment of electrical vehicles which are zero-emission vehicles. Measures for a zero-emission vehicle For vehicle manufacturers, the best long-term policy that both creates demand and protects the environment, is to created a zero-emission vehicle that has no negative effects toward the environment. The Renault-Nissan Alliance sees the propagation and investment in electrical vehicles, which are zero-emission vehicles, as central to the corporate strategy, and committed to become a leader through electrical vehicles. The electrical vehicles that are being developed in Nissan will be introduced in the United States, Europe as well as in Japan in FY2010. By FY2012, there are plans to globally merchandise them. Lithium-ion Batteries Nissan had, at an early stage, taken interest in the development of motors, batteries, and inverters which are key technologies for electrical vehicles. Aiming to achieve the goals set forth in the Nissan Green Program 2010, we are striving to strengthen the developmental measures we have been taking up to this point. Additionally, we are working to develop technology for further practicability, and taking efforts in reducing their costs. In 2007, we established the Automotive Energy Supply Corporation (AESC) that deals with the production and sales of compact lithium-ion batteries. The batteries that are to be developed will be used within electrical vehicles, as well as hybrid vehicles and fuel cell vehicles. Quality At Nissan, we believe that the quality of our products allows us to build a relationship of mutual trust with our customers and is the foundation for continual growth. Product quality is far more than just the performance of Nissan vehicles. It means everything related to our car that brings satisfaction to our customers, from the moment of seeing and touching a Nissan car in the showroom to the support given by the sales staff and the post-purchase driving experience. Nissan quality also extends to after-sales inspections and repairs. We will continue to evaluate and improve all areas of our operations in order to provide the products and services that will constantly give satisfaction to our customers. Safety Shield Nissan aims to halve the number of fatal and serious injuries from accidents involving Nissan vehicles in Japan by 2015 compared with 1995. Based on analysis of real-world accidents, Nissan has been working progressively to design and engineer safer vehicles. Safety shield is an approach to provide continuous support against dangerous situations, by activating various barriers according to the circumstances, from normal driving to post-accident. We are advancing development based on even more sophisticated and proactive safety policy. PARTNERSHIP Yokohama mobility â€Å"Project ZERO† In March 2009, the Renault-Nissan Alliance and Yokohama City saw an agreement over the 5-year -plan, the `Yokohama Mobility Project Zero, which aims to realize the environment model city that is promoted by Yokohama City. In order to reduce CO2 emissions, this partnership will see cooperation in disseminating eco-drive, in addition to testing guidance routes that will contribute to reducing traffic, as well as propagating electrical cars. Additionally, Nissan is in works with Tokyo University in developing a joint industry-university research concerning vehicle transport that aims for the symbiosis of urban space and nature. In terms of the evaluation and the release of information concerning this times planned items, we are, in cooperation with Tokyo University, also furthering them. Yokohama City is planned to be one of the first markets where Nissans electrical vehicles will be supplied, similarly to the various regions throughout the world that have similar partnership agreements with the Renault-Nissan Alliance. Partnership regarding zero-emission mobility From January 2008, aiming for the realistic propagation of electrical vehicles, the Renault-Nissan Alliance concluded on the 40 cases (as of December 2009) of Partnership regarding zero-emission mobility along with governmental sectors, municipal sectors and other sectors. With this, we are working to prepare the social infrastructure such as by installing chargers, as well as taking into consideration benefit measures in times of purchasing the zero-emission vehicles. Through the cooperation with our partners throughout the world, we are contributing to a vehicle society that is both  people-friendly and considerate of the environment. Sky Project In Sky Project, which has been implemented since October 2006 in partnership with non-automobile industries and in cooperation with government agencies, Nissan, with the participation of customers, has been working to reduce the number of traffic accidents and alleviate traffic congestion by using intelligent transportation system (ITS). While providing information to cut the number of encounter head accidents and reduce driving speed in school zones and other areas, we investigate the potentiality for the alleviation of traffic congestion, realized through daily use of ITS, to improve effectiveness of energy use and reduce CO2 emissions. In Beijing, China, we have been implementing Star Wings, a project to develop new transportation information system, in cooperation with Beijing Traffic Information Center (BTIC), in order to alleviate traffic congestion and improve traffic conditions in Beijing and China. Wind power Beginning in 2007, Nissan became an active Y-green partner when it harnessed wind-power for use in its facilities in Japan. The company, through its Yokohma plant facility and the new Global Headquarters, seeks to utilize green energy in its facilities and implement local green energy for local consumption. Since November 2005, Nissan Motor Manufacturing Ltd. (UK) has been using a wind-power facility at its Sunderland plant. Addressing the key issues of Nissan Green Program 2010, the company is reducing C02 emissions by utilizing wind derived power in its facilities worldwide. ACCESSIBILITY BUI-2 (Best usability interior-2) BUI-2 (Best Usability Interior-2) is a concept car, whose interior has been created with a focus to design the way people feel so that all the elements can smoothly appeal to people as they engage in cars. For Nissan, three types of design interface design, colour and material design, and sensitivity quality design are broadly defined as interaction design. Through various research activities, we are making efforts to realize even more convenient and attractive interior designs. Lifecare vehicles (LVs) Nissan lifecare vehicles (LVs) help bring mobility to the elderly or those with physical disabilities. We regard LVs as an essential part of our line-up of cars rather than specialty vehicles, and we are enhancing the products and services available to them. As of the end of January 2009, in Japan there were 401 certified dealerships with LVs on display and advisory staff with expert knowledge of the vehicles, and a total of 5,520 LV advisors. There are dealerships in every prefecture of the country meeting the needs of customers and offering the chance to test-drive these vehicles. Since 2003, we have also been carrying out an annual campaign of LV trial rides for people who have only limited opportunities to get out and about, so that they too can experience the joy of mobility. COMMUNITY Corporate citizenship activities distinctive of Nissan Nissan endeavours to fulfil its role as a corporate citizen toward the realization of a sustainable society, while providing attractive products and services globally, under the vision of enriching peoples lives. We are thus advancing corporate citizenship activities in fields centered on three priority areas support for education, environmentally friendliness, and humanitarian assistance in order to contribute to the sustainability of society. We share our vision globally with Nissan employees around the world and strive to strengthen our relations with local communities by conducting activities responsive to the circumstances and needs of each country and region. Corporate citizenship in education field (Japan) Nissans corporate citizenship initiatives have been always focusing on Cultivating Future Generation. In education field, we have many programs such as Nissan Childrens Storybook and Picture Book Grand Prix with its long history, and Nissan Joyful Picture Book and Storybook Exhibition, and in addition, we started the new programs such as Nissan Monozukuri Caravan and Nissan Design Waku-Waku Studio, which utilize Nissans strength for those original programs. Organisational culture The diversity of Nissan’s employees is the driving force enabling them to meet the varied needs of their customers and to maintain sustainable growth. The employees create greater value by sharing their knowledge, based on their individual experiences and different ways of thinking, in response to the various challenges they all face. For these reasons, Nissan have made diversity a corporate strategy and strive to create an environment where all their employees—who numbered 169,298 at Nissan and its affiliates as of March 2010—can extend their individual talents to the fullest. SUPPORTING CAREER DESIGN Continually Improving Human-Resource Systems A company’s employees are its most important resource. So that both Nissan and its employees can reach their full potential, they constantly work to improve our human-resource systems. The evaluation-based remuneration system used to accurately gauge employee contributions is structured in a way that motivates them to set and achieve high goals. An employee’s salary is determined through a combination of performance evaluations, which measure how well the employee achieved certain goals (commitments), and competency evaluations, which measure such intangible variables as technical skill, knowledge and attitude. Support for Self-Designed Careers Nissan believes that employees should â€Å"design their own careers† and actively assists their efforts to do so. Employees in Japan meet with their supervisors twice a year to discuss their performance and competency evaluations, as well as to express their ideas on how to proceed in their career path. Employees in Japan also have the chance to take on the challenge of a new position through the Shift Career System (SCS) and the Open Entry System (OES). The SCS enables employees to apply for positions in other departments and work areas that interest them regardless of whether there is a position immediately available. The OES allows them to apply for all openly advertised positions. Around 250 employees applied for approximately 100 open posts during fiscal 2009, and roughly 80 of them were successful in getting the positions they applied for. Fostering Specialized Skills Helping employees develop specialized skills over the medium to long term is vital for a company to achieve sustainable growth. They introduced the Nissan Expert Leader System as a means of strengthening and fostering further development of specialized skills in a wide range of technical and nontechnical areas like purchasing and accounting. In fiscal 2009, the system’s fourth year, they focused on 91 fields of specialization, designating 42 employees as Expert Leaders and 2 management-level employees as Nissan Fellows. The Expert Leaders and Fellows make use of their specialized knowledge to contribute to Nissan’s business endeavours overall. In addition to sharing their knowledge with others via our corporate intranet and other communication tools, they contribute to the fostering of the next generation of experts by passing on their specialized skills in seminars and training courses. CREATING A CULTURE FOR LEARNING A Variety of Learning Opportunities As an organization that continues to grow through constant learning, Nissan supports employees’ personal growth with a proactive, systematic approach to human-resource development. The act of learning is one in which people stretch themselves to develop skills that create value. They believe that a corporate culture of learning cannot exist without the motivation to take part in this value creation. The Learning Navigation system on their intranet is one means of providing employees with opportunities for learning. This system lets employees search for information whenever they wish to develop specialized skills, receive training in management techniques, participate in e-learning programs or take distance-learning courses. The site is updated regularly to provide information our employees need to increase their skills and build their careers, meeting their growing thirst for knowledge. Management Institute The Nissan Learning Center Management Institute in Hakone, Kanagawa Prefecture, was established with the aim of cultivating human resources with  the specialized skills and leadership qualities needed for future development. The institute contributes to the ongoing creation of Nissan value through a number of programs, including human-resource development seminars, which provide leadership training to pass on the company’s accumulated experience and knowledge to the next generation; cultural diversity workshops; and our Consortium Program, in which they invite other global companies to take part in cross-industry exchange. Moreover, the leaders of our business activities around the world who have taken part in such programs as our Nissan Way Workshops are now active in educating fellow employees in the Nissan Way—the crystallization of experience and knowledge gained through our company’s revival—demonstrating our commitment to promoting a corporate cult ure of learning. Global Training Centers With the globalization of production systems, manufacturers must ensure that all of their manufacturing sites maintain consistent standards of quality. Nissan established Global Training Centers (GTCs) at its Oppama and Yokohama Plants in Kanagawa Prefecture, Japan, and at its Sunderland Plant in the United Kingdom to educate trainers who share their knowledge at Nissan plants around the world. Trainees selected from among all employees at Nissan’s production facilities worldwide are brought to the GTCs to take part in the company’s Master Trainer Program. Upon finishing the program they are certified as Master Trainers and charged with instructing other employees at Regional Training Centers using a globally standardized curriculum and materials. As of the end of March 2010, 466 Master Trainers were hard at work passing on their technical skills to local employees at Nissan plants worldwide. Nissan’s accumulated know-how has been put into audio-visual form as an educational tool, available in five different languages, for global-standards training at GTCs. They also conduct â€Å"Nissan DNA† training seminars for all management-level employees at our production sites, working to strengthen skills that contribute to improved quality and lower costs and to foster the human resources that can carry out more efficient management of production operations. INTERNAL COMMUNICATION Employee Surveys Nissan carries out surveys to get employee input and suggestions for improvements, using the results to help improve the company’s management quality and employee motivation. From the results of these surveys, they identify the strengths of the company as a whole and those of individual divisions, as well as areas for improvement. They then work to make improvements that will lead to the creation of a better work environment for our employees and to continued growth for the company. The results of these efforts are analyzed for the company as a whole and for each region and department. Based on these analyses, each level of management formulates and carries out action plans tailored to specific needs. Enhancing Communication Tools Nissan introduced a corporate intranet system called WIN (Workforce Integration @ Nissan) in 2005 as a tool to promote communication and information sharing. Since then they have continued to update the system with new technologies while encouraging employees to make active use of this tool for internal communication and collaborative activities. They have expanded the WIN network beyond Japan, North America and Europe to include other markets and our major business partners. They also use internal newsletters and in-house video broadcasts to provide a variety of information to be shared by all employees at Nissan production sites around the world with no difference in time. Employee-Executive Exchange Nissan holds opinion-exchange meetings involving executives and employees as a means of building trust through clear communication between these two groups, as well as among employees themselves. These meetings, held at Nissan’s corporate headquarters in Japan as well as the company’s business offices in China, North America and other parts of the world, give executives a venue for informing employees of the current situation of the company and delivering management messages. They also provide employees with opportunities to ask questions and voice their concerns in a direct and open manner. They plan to continue these meetings as an important channel for active communication. Ethical Issues Global Educational Activities to Promote Compliance As a means of fostering compliance awareness throughout the company, Nissan has established groups and placed officers in charge of promoting compliance policy in each region where it operates. We place special emphasis on education to ensure that all employees have a correct understanding of the Code of Conduct and, as a result, make fair, transparent judgments in the course of their duties. To ensure full understanding of the code in Japan, all employees, including executives, take an elearning or video training course based on the Japanese version of the Nissan Code of Conduct—â€Å"Our Promises,† instituted in April 2004—after which they sign an agreement to abide by it. The revised parts of the code in fiscal 2010 were in response to legal amendments and retained all employees since fiscal 2010 to further strengthen the spirit of compliance within the company. Education programs to promote compliance are held regularly for all employees in North America, and a set of universal guidelines has been drawn up for each country in Europe. Compliance-related training is also being carried out in the General Overseas Markets based on guidelines that take into account conditions in each of those countries. Moreover, all group-affiliated companies have introduced their own codes based on the Nissan Code of Conduct. Additionally, they have created sets of internal regulations covering the global prevention of insider trading and the management of personal information. Nissan seeks to heighten awareness of compliance companywide through such measures as well as various education and training programs. Our Stance against Discrimination and Harassment Item 6 of Nissan’s Global Code of Conduct, â€Å"Value Diversity and Provide Equal Opportunity,† is our requirement to accept value and respect the diversity  to be found among our employees, business partners, customers and communities where we do business, and to reject discrimination and harassment in all their forms, no matter how minor they may be. Nissan executives and employees must respect the human rights of others, and may not discriminate against nor harass others based on race, nationality, gender, religion, physical capability, age, and place of origin or other reason; nor may they allow such a situation to go unchecked if discovered. We also work to ensure that all employees, both male and female, can work in an environment free from sexual and other forms of harassment. PEST analysis PEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. The use of PEST analysis can be seen effective for business and strategic planning, marketing planning, business and product development and research reports. PEST also ensures that company’s performance is aligned positively with the powerful forces of change that are affecting business environment. PEST is useful when a company decides to enter its business operation into new markets and new countries. The use of PEST, in this case helps to break free of unconscious assumptions, and help to effectively adapt to the realities of the new environment. Looking at the current condition of Japan, it is difficult to mention anything about its political, economical, technological or sociocultural since there is no stability in the country at the moment, due to the natural disaster crises they are facing. SWOT Analysis Strength: 1) Global Brand: According to business Week Global Brand Scorecard Nissan is the fastest growing automotive brand. Nissan’s brand equity was valued at $3,108 million in 2006. Some of the company’s passenger car models include Maxima, Sentra, Altima, Versa, Z Roadstar and Z Coupe. Some of its truck models are Quest, Armada, Pathfinder, Murand and Xterra. Brand strength provides competitive advantage that can offset the increasing competition. Over the last five years company has establish the global brand by focusing on the brand pyramid and dynamics that caters the silky design, the vibrant experience, the interplay between serenity and driving pleasure has reached a high level of alignment and consistency. That makes it easier to communicate about the brand and specific features of its model. 2) Renault-Nissan Alliance: The alliance has provided advantages to both companies. They can move into new markets faster and with lower costs because they dont have to build new plants. (Renault builds cars in Nissans Mexico plants and Nissan uses Renaults Brazil plant and distribution networks) The companies are collaborating on building common platforms, components and engines, and each company leads engine design in their area of expertiseRenault in diesel and Nissan in gasoline. And they have increased purchasing power because they buy components for six million cars not three as will be in the case of Nissan alone. The alliance has so far boosted the profitability, market capitalization and sales in 192 countries for both partners. CEO and president of Renault to his titles in 2005, says hell rely on the strengths of two distinct work forces: French innovation in concept stages and Japanese dedication to process in manufacturing. 3) Most fuel efficient car: Nissan is known to m ake the most fuel efficient cars over the years and this has become one of its major strengths in the competitive market. Due to its fuel efficient car, the demand for them has also increased over the past few years. Weakness: 1) Product Innovation time lag: Nissan launched two new or redesigned vehicles, in comparison to 14 in the three previous years. Nissan has misjudged its model strategy in the United States over the past few years. Like the other Japanese automakers, the company was a relative late-comer to the countrys high-profit margin and high-volume pick-up markets. Nissans late entry meant that it has suffered from the decline in the sector as a result of rising fuel prices in Japan, While Toyota and Nissan have been well placed to benefit from a shift in emphasis in Japan market towards compact sales as a result of the Scion and Civic models respectively, Nissan at the moment has no competitive offering in this segment. However, there  are a number of new models that should reinvigorate the companys fortunes in the United States, including the Sentra and Altima mid-size sedans, as well as its luxury-brand Infiniti G35 sedan. The company also desperately needs new offering in key segments in the European market. The Almera C-segment hatchback and Primera D-segment sedan are hopelessly outmoded and largely ignored by European buyers, although the new Note small multi-purpose vehicle (MPV) should provide Nissan with a sales success in Europe. 2) Lack of Diesel Technology: In the Japanese market, diesel accounts for only 0.4% of vehicles sold (Rowley, 2006). In contrast, diesel is very popular and its share in overall sales has been increasing. In the year ending 1st January 2006 the number of diesel cars sold increased by 7.5%. Some analysts believe that the diesel market will account for more than 80% of total vehicle sales in Europe by the end of 2008. Diesel technology has been improving significantly over the past decade reducing emissions, fuel consumption and cost. As Nissan’s home country has a low demand for diesel engines, Nissan lacks the technology and experience to produce diesel engines of comparative quality. Opportunity: 1) Asia market: Lower penetration coupled with strong rise in income levels, led to continuous jumps in car sales in markets like china and India. In fact china, followed by India is estimated to be major growth driver in the next decade. Hence it is necessary for global player to be present in these countries. Therefore all global players either have products for these markets or planning to develop products to enter into these markets. In India in year 2004-05 domestic sales of car and utility vehicles has crossed the 1 million mark. 2) Relocate its manufacturing unit to reduce cost: The Japanese car maker has stepped up their policy of producing where demand exists. Car making is an industry situated at a forefront of globalization and major player is accelerating their cross border activities. Manufacturing units in America and Europe have huge capacities in line with their vast domestic automobile  output. While this offered them the benefits of scale, the continuous sluggish growth in their local market and their inflationary increase in production cost, especially wage cost. Adoption of cost reduction measure became imperative for players to survive. China, India and Thailand have been regarded as the Low Cost Production bases with their unique offering to the outsourcers. Low cost country will provide them the global clientele and technology and also have synergetic operation. Area of opportunity for India lies in the products which have high level of design and engineering requirements, low level of auto mation and significant assembly requirement. 3) Renault-Nissan Purchasing Organization (RNPO): The RNPO, which was established in 2001 in the early stages of the alliance, was one of the key ways in which Renault-Nissan would combine their resources to create a more efficient organization. Currently Nissan and Renault share 60% of the same part and raw material suppliers. This has led Nissan to achieve greater purchasing power and has served to reduce costs and reduce the bargaining power of suppliers. There still remains significant opportunity through the RNPO to decrease costs and provide increased competitive advantage. Threats: 1) Cross-Cultural Disharmony: As Nissan and Renault become further integrated with one another, the risk of cross-cultural disharmony increases. If disharmony occurs then, as occurred at DaimlerChrysler, overall company performance may be reduced and the current strengths that the Alliance provides may become instabilities. Nissan is currently working to reduce the likelihood through its Business Way program but corporate and national culture takes a long time to change. 2) Rising Commodity Prices: Due to the economic expansion of China, changes in commodity prices could affect the costs incurred by Nissan. Over the past 12 months, the price of steel used in car production has risen by nearly 30% (London Metal Exchange, 2006). Nissan has taken steps to reduce the effect of rising steel prices; in 2000, Nissan began using hot dip zinc coated steel and converted to less expensive steel in 2002, which saved about $16 million per year (Nissan Motor Co., 2004). This however, has done little to  reduce the upward pressure on vehicle costs and prices. As this increase in cost has been passed on to the consumer, demand for new vehicles has reduced. This threatens Nissans viability in the region. 3) Market saturation: With overall industry sales number stagnant, if not declining in key economies term, the overall automobile industry has been significantly impacted. Due to overall market saturation, the individual company new product development strategy towards market expansion is changing from iterative year on year model changes to drastic innovation. The emergence of SUV market few years back is an evidence of how product and market innovation has changed the very composition of US auto market. Marketing Strategies TARGET MARKET Nissan’s target market will be the low-level income group and middle class. Whereas Infiniti’s target market is people looking for luxury, great driving experience with unparallel appeal. With constant awareness and education about Nissan affordability and safety features, different type of group could be acquired resulting in increase of brand loyal consumers. People are more aware and therefore, they are constantly more particular when deciding which car to purchase. With strategic advertisement, consumers can be attracted with its latest features and a new image Nissan will provide to owners. NISSAN TARGET MARKET: GEOGRAPHIC SEGMENT The major concern of Nissan is to capture all the district headquarters of the country resulting in its coverage of almost all over the country. NISSAN TARGET MARKET: PSYCHOGRAPHICS With new image Nissan will provide to its buyers, owners will feel more confident and proud considering that Nissan is an international organization with strong background resulting driving Nissan a status symbol. Also safety and comfort are big factors of considerations in a consumers mind so Nissan by focusing on these factors will attract safety and comfort conscious people. Seeing its potential, consumers will most likely shift to Nissan. NISSAN TARGET MARKET: DEMOGRAPHICS Primary Target market belongs to middle class, upper middle class and low earning income people in society, falling in income bracket of below $ 2500. Also the target will be people from 25 60year old who are major automobile buyers. DISTRIBUTION STRATEGIES Basically there are two types of distribution channels available: Direct distribution and In-direct distribution PROMOTION STRATEGIES Promotion is one of the most important factors of marketing; it is done to affect the consumer behaviour in order to achieve sales and increase product image. In promotion the major task is to make consumers aware of the product and to attract consumer towards the product by highlighting the advantages of the product. Also it keeps consumers aware and well informed about product’s features and improvements. ENVIRONMENT RESEARCH An extensive market research will be conducted to have better idea about consumers’ perception about Nissan and its competitors. For this purpose Nissan will acquire services of marketing and research agencies to better analyze market environment. This will enable Nissan to learn about the consumers’ behaviour, how they perceive us and compare with the competitor. The media of the advertising a product is always chosen after the market environment research to get knowledge that if the target audience is interested in that mode of advertisement or not. ADVERTISING To advertise the product better and create awareness about product; Nissan will use different advertisement methods to approach the consumers. The diversity of advertisement channels will help in reaching the masses of different mindsets. Following Advertisement methods will be used: †¢ Nisan will use print and electronic media to introduce the product to consumers. †¢ Special events will be sponsored by Nissan. †¢ Use of Billboards, flex signs etc for massive introduction of car’s launch. †¢ Special road shows and displays will be set at dealers outlets. †¢ Prize contest will be conducted to attract people towards the car. Financial Review Net sales For fiscal year 2009, consolidated net revenues decreased 10.9%, to  ¥7.517 trillion, which reflected the strong yen offsetting the increase in sales volume. Operating profit Consolidated operating profit totalled  ¥311.6 billion, compared to a negative  ¥137.9 billion in fiscal year 2008. Net income Net non-operating expenses increased  ¥69.1 billion to  ¥103.9 billion from  ¥34.8 billion in fiscal 2008. Net income reached  ¥42.4 billion, an increase of  ¥276.1 billion from fiscal year 2008. Major competitors In Asia the 3 big of the automobile industry is Nissan, Toyota and Honda. But Nissan Motors major competitor is Toyota Motor Corporation. Toyota, much larger than Nissan and possessing deeper financial pockets, was better positioned to sustain the losses incurred from the global economic downturn. Consequently, Nissan entered its ninth decade of operation facing formidable obstacles. The first financial decline came in 1991, when the companys consolidated operating profit plummeted 64.3 percent to  ¥125 billion (US$886 million). Six months later, Nissan registered its first pretax loss since becoming a publicly traded company in 1951 ¥14.2 billion during the first half of 1992. The losses mounted in the next two years, growing to  ¥108.1 billion in 1993 and  ¥202.4 billion by 1994, or nearly US$2 billion. To arrest the precipitous drop in company profits, Nissans management introduced various cost-cutting measuressuch as reducing its materials and manufacturing costswhich sav ed the company roughly US$1.5 billion in 1993, with an additional US$1.2 billion savings realized in 1994. Nissan also became the first Japanese company to close a plant in Japan since World War II and cut nearly 12,000 workers in Japan, Spain, and the United States from its payroll. Nissan also was staggering under a debt load that reached as high as US$32 billion and threatened to bankrupt the company. Only intervention from Nissans lead lender, Industrial Bank of Japan, kept the company afloat. There were some positive signs in the early 1990s to inspire hope for the future. Nissans 1993 sales increased nearly 20 percent, vaulting the car maker past Honda Motor Co., Ltd. to reclaim the number two ranking in import sales to the all-important U.S. market. Much of this gain was attributable to robust sales of the Nissan Altima, a replacement for its Stanza model, which was introduced in 1992 and marketed in the United States as a small luxury sedan priced under $13,000. To the joy of Nissans management, however, the Altima typically was purchased with various options added on, giving the company an additional $2,000 to $3,000  per car. Nissan also was encouraged by strong sales of its Quest minivan, which was introduced in the United States in 1992 and had been developed jointly with Ford Motor, which marketed its own version, the Ford Windstar. Nissans losses continued through the fiscal year ending in March 1996, cumulating to US$3.2 billion over a four-year span. The companys return to profitability in fiscal 1997 came about in part because of the cost-cutting program and in part from the yens dramatic depreciation against the dollar. Despite the return to the black, Nissan remained a troubled company. From its 1972 peak of 34 percent, the companys share of the Japanese auto market had fallen to 20 percent by early 1997. Competition from the more financially stable Toyota and Honda played a factor in this decline, but Nissan also hurt itself by failing to keep pace with changing consumer tastes both in Japan and in overseas markets. For example, Nissan was behind its rivals in adding minivans and sport utility vehicles to its product line-up, having for years dismissed these sectors as passing fads. Meanwhile, minivans, sport utility vehicles, and station wagons accounted for half of all passenger car sales in Japan by early 1997, up from just more than ten percent in 1990. In the U.S. market, the Altima lost ground to two midsized rivals, the Honda Accord and the Toyota Camry, because Nissans model was smaller and thus less desirable. In the luxury car sector, Toyotas Lexus line became the hot brand in the United States, triumphing over the Infiniti. Because of these and other factors, Nissan returned to the red for fiscal years 1998 and 1999. Although the losses were not as large as earlier in the decade, the companys continued sky-high debt loadwhich stood at US$19.7 billion in late 1998did not bode well for Nissans future. Business Strategies, Keeping Competitive Edge 1) Product Strategy To secure our profitability and sustainable growth based on our future product line up plan, in our product strategy developing process, we are monitoring the impacts of some different types of risk scenarios such as global market changes and demand deteriorations to our future profitability (COP) based on our plan. 1. Drastic decline of total global demand, past examples as reference case. 2. A demand shift between vehicle segments drastically faster than our assumptions in our mid-term planning. 3. A demand shift from the matured markets to the emerging markets drastically faster than our assumptions in our mid-term planning. We periodically monitor the impact of these scenarios to secure our future profitability and sustainable growth, and also update our future line-up plans periodically based on the results. To improve the robustness of our product line up against these risks, we take following countermeasures as our main direction when planning our product strategy. Expand availability of individual products across markets to mitigate the risk of single market demand fluctuations. Increase volume and efficiency per product through a consolidation and rationalization of the portfolio to lower the breakeven point and thereby reduce the profit risk of global Total Industry Volume declines. Prepare a more balanced product portfolio meeting needs in a broader range of markets and segments reducing reliance on specific large markets. 2) Quality of Products Services Nissan is working on the corporate task named â€Å"Quality Leadership† which aims for achieving top level quality by FY2012. In this project, actions are carried out with numerical targets for following 4 areas. 1. Perceived quality attractiveness: Customers’ impression on vehicle’s quality when customer looks it at a dealer’s show room 2. Product quality: Quality of product itself based on the experiences as an owner of the vehicle 3. Sales service quality: Quality related to behaviour or attitude of sales staff or quality of service when inspection and maintenance 4. Quality of management: internal management quality to improve employees’ motivation which supports above 3 qualities For example, target of â€Å"Product quality† is to become top level at Most Influential Indicator (MII) of each region. In order to achieve the target, it is broken down to internal indicators by model which correlate with MII. Progress of all quality improvement activities are monitored with those  internal indicators. All the actions are taken based on rotating PDCA cycle, such as, the progress of activities are monthly reviewed by â€Å"Quality Committee† chaired by EVP and necessary actions are decided. Total picture of â€Å"Quality Leadership† on global base is monitored and discussed at the Global Quality Meeting chaired by COO annually. 2 years passed since this project started and it is going well. We are confident that we can achieve the target by FY2012. With respect to new model project, in order to achieve the quality target of each project, milestone meetings set at each key process of design, preparation for production and production, confirm key check points, such as achievement of quality targets, adoption of measures to prevent recurrence of past problem, adoption of measures for potential risks related to new technology / new mechanism / design change. Commercial production can be started after confirmation at â€Å"SOP (Start of Production) Judgment Meeting†, which confirms all issues are solved and quality target can be achieved. Final decision that the model can be sold is made at â€Å"Delivery Judgment Meeting†, after confirmation of quality of commercial production and preparedness for service / maintenance. As described above, Nissan is implementing thorough quality check before new model launch. Nissan is progressing quality improvement activities also after launch by gathering quality information from markets and prompt deployment of countermeasures. In case of occurrence of safety or compliance issues, necessary actions such as recall are implemented with close cooperation with market side team based on the decision by independent process from management. Occurred incidents are deeply investigated, analyzed and feed backed to models on the way of production or development for prevention of recurrence In addition to above described activities, such as quality assurance at new model project and quality improvement activities on daily basis, the â€Å"Quality Risk Management† framework has been newly developed from FY2009.  This is the high level system to ensure successful quality management for on-going and future projects. This includes assessment of quality related risks, evaluation of risk level, assignment of responsible person based on the level and to clarify organization for follow up. These processes are implemented at â€Å"Quality Risk Management Committee† chaired by EVP twice a year. 3) Compliance and Reputation As described above, Nissan produced the Nissan Global Code of Conduct for all employees of the Nissan group worldwide. To ensure thorough understanding of the code, training and education program such as e-learning is improved and compliant situation is monitored by Global Compliance Committee. Nissan has also adopted the internal whistle blowing system (Easy Voice System). This allows any employees to submit opinions, questions, requests or suspected compliance issue directly to Nissan’s management. Additionally, Nissan created sets of internal regulations covering the Global Prevention of Insider Trading and the management of personal information. Nissan keeps effort to prevent reputation risk to the company by continuous implementation of such measures as various education and training programs. Conclusion As the automobile industry is booming, It is necessary to keep up with the competition. The only way to compete with the competitors is to come out with innovative technology, fuel efficient cars, and luxury looking yet affordable cars. Nissan has not only concentrated on making cars but also provided their support to various stakeholders. Its working has benefited the environment by taking many environmental initiatives such as starting the Nissan Green Program 2010. The company also has worked towards effectively and efficiently developing their employees in terms of specialisation, or giving them a work-life balance. In line with its vision of Enriching People’s Lives, Nissan’s desire is to provide attractive products and services to customers worldwide while at the same time fulfilling its responsibility as a corporate citizen to help realize a sustainable society.

A Report On Travel And Tourism Environment Tourism Essay

A Report On Travel And Tourism Environment Tourism Essay The purpose of this report is to survey the current state of the UK tourism market. This report examines the historical evolution of the travel and tourism industry in the UK, from ancient time to present in case of importance of being informed about, the history will lead us to understand the situation better and clearer and also it tries to clarify the current structure of the travel and tourism industry in the UK. Since we are facing many effects that economic policies have on different industries, the report also investigates the influence of both local and international agencies as well as global and national economic policy on tourism industry. The other section which has been explained in the current report is the effects of supply and demand on travel and tourism industry; its important to be discussed because of the clear vision itll give us in planning for the industry. Finally it should be noticed that all industries have some pros and cons and knowing them gives planners and managers to avoid making repetitive wrong decisions therefore I will describe what the positive and negative impacts are on local and the globe by tourism industry. History and structure of the travel and tourism industry History Since Persian king Darius the Great has made the first generation of roads and accommodation facilities for commuting, thousands of years has been past, its easy to find the footsteps of Egyptians and Romans as ancient travellers, Wikipedia (July 2010) comments that Wealthy people have always travelled to distant parts of the world, to see great buildings, works of art, learn new languages, experience new cultures and to taste different cuisines. Long ago, at the time of the Roman Republic, places such as Baiae were popular coastal resorts for the rich. However, we have different concept of travelling and tourism today. The word tourism was used by 1811 and tourist by 1780 also the word tour was used by 14th century (Merriam-Websters 11th collegiate dictionary). Nowadays based on UNWTO 1993, tourism is defined as: The activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes. The UK was always one of the pathfinders in history of tourism industry, since many of new travelling system has founded or developed by the UK such as The Elizabethan traveller in the renaissance or the first-ever excursions by Thomas cook, Cox kings company. The industry revolution and economic growth formed todays tourism, as a result of social changes and massive demands for having leisure and recreation in the new born industrial societies. Wikipedia (July 2010) claims that: Leisure travel was associated with the Industrial Revolution in the United Kingdom the first European country to promote leisure time to the increasing industrial population. Initially, this applied to the owners of the machinery of production, the economic oligarchy, the factory owners and the traders. These comprised the new middle class. The need for services led the companies to be founded, 2008 marked the 250th anniversary of the foundation of Cox Kings, the longest established travel company in the world. Cox Kings (2010) In the other words, we were facing Democratization of Tourism which has been described by John Urry. How has it occurred? Sharply (2006) noted that: an historical analysis of tourism development identifies three main periods within which specific forms of tourism can be identified: 1600-1800: a period which witnessed the rise and fall of the Grand Tour, as well as the popularity of spas as the first example of resort-based tourism e.g. tourism in the Lake District which dates back to 1698, when many visitors travelled to the Lake District for the education and the pleasure of the journey. 1800-1900: during this period, seaside resorts emerged and grew rapidly. The latter half of the 19th century also saw the birth and development of the package tour, with Thomas Cook being widely considered as the originator of the concept. 1900 onwards: a period initially defined by increasing domestic tourism but, since the 1960s, by the rapid growth of international mass tourism. The world has experienced a noticeable fluctuation on almost every thing while World War II, the tourism wasnt apart and had major shifts; Industries have increasingly become global in the Post-World War II period. Infrastructures and transportation have faced fundamental changes, some of them are: Using motor couches Increase in car ownership Increase in leisure time More disposable income and paid holiday Jet aircrafts developed Computerized reservation systems Introduction of holiday camps Low cost airlines Long haul destinations Package holidays Social changes Political changes Nowadays tourism is affected mostly by new social attitude of government and people toward terrorism after 9/11, financial recession in 2009 and growth of the internet and Medias. Structure Travel and tourism industry is really complicated and usually is considered as umbrella industry, since its dependence on a lot of factors and sectors which are working together, therefore every section should work correctly in order to be successful. This industry encompasses transportation system, accommodations, tour operators, travel agencies, cruise lines, adventure companies, receptive operators, convention bureaus and so on. According to Rowe et al (2002), Travel and tourism is able to be discussed in several categories, but we basically classify it in these three types that are presented by Diagram1: Travel and Tourism Domestic Tourism Inbound Tourism Outbound Tourism Figure 1 Domestic tourism is when people from a country take holidays, short breaks and day trip in their own homeland. Like a couple who take a two days break to visit their relatives in their own country. Inbound tourism is when some people enter to another country form their home country. Like a business group which enter England in order to attend a conference. Outbound tourism this terms is used when the people travel form their own country to visit the other part of the world for leisure or baseness. Like an Iranian family who goes to The U.S just for leisure. In the chart below the number of both inbound and outbound tourism in the UK have been compared since 2008: National Statistic Online (2010) Figure2 Source: National Statistic Online There is also another model suggested by Leiper in 1990, according to Cooper et al, (2008) there are three basic elements of Leipers model: Tourists Tourists are different in what their goals are and what they are traveling for but they are the first ring of this chain. Geographical elements Traveler-generating region Tourist destination region Tourist route region The tourism sector Figure 3 Some of the tourism sector includes: International or national tourism organizations e.g.: UNWTO, Visitbritainà ¢Ã¢â€š ¬Ã‚ ¦ Transportation system e.g. airlines, rail system, ocean liners, rental cars, buses à ¢Ã¢â€š ¬Ã‚ ¦ Accommodations e.g. hotels, BBs, time share complex, campingà ¢Ã¢â€š ¬Ã‚ ¦ Tour operators, wholesalers, travel agencies, adventure companies, receptive operators, convention bureaus Visitors attractions e.g. museums, ancient monuments, landscapes Lets put Leipers model in practice with an example, a British young couple is traveling to Brazil in order to spend their honeymoon in Rio; Rio is famous for its great beaches. They fly by British Air Line, and booked a five star hotel at the beach through the internet. This package was designed by Travel to Heaven which is a wholesaler but they have bought it from a travel agency near their home in Sheffield. They are going to take the train to London since the flight is form Heathrow air port. A young couple is tourist. Geographical elements. Sheffield (England) is tourist generating region. Rio (Brazil) is tourist destination region. Taking the train from Sheffield and flying form Heathrow forms transit route region. Tourism elements are particularly Travel to Heaven, a small travel agency, a five star hotel, catering, national and international organizations, and so on. Tourism and travel Industry sometimes get impact of Integrations in companies which are an important occurrence; firstly we have to know that there are two kinds of integration, Horizontal and Vertical. According to Travel and Tourism Publishing (2010): Vertical integration in the travel industry is when a company has control over other companies that are at different levels in the chain of distribution or in different sectors for instance, TUI Travel UK owns Thomson and First Choice tour operating businesses, and the Thomson and First Choice travel agency chains. Thomas Cook AG (a German group) owns the Thomas Cook and MyTravel tour operating companies (including Airtours), plus the Thomas Cook and Going Places chains of travel agencies. Horizontal integration is when a company owns or has control over a number of companies at the same level in the distribution chain or the same industry sector for instance, many tour operating businesses that are now part of the big two were originally independent companies, e.g. Neilson and Club 18-30 (now part of the Thomas Cook Group), and Something Special and the Holiday Cottages Group (now merged with Thomson). These examples have made significant fluctuations in this industry both locally and globally. The influence of local and national governments and international agencies on the travel and tourism industry The nature of tourism industry as one of the worlds largest industries, employing approximately 235 million people and generating over 9.2 per cent of world GDP, due to its complex structure and its involvement in hundreds of different unit, cause it to be affected by the local and national governments as well as tourism organizations and agencies both domestically and globally. Figure 1 from Charles et al (2006) shows, all of these functions must be carried out with a high degree of cooperative interaction between the public and private sectors. Figure 4 Source: Tourism principle, practice and philosophies Organizations which lead tourism and travel industry are classified in four levels; some of these organizations are briefly described below, in addition it should be mentioned that Iran and Turkey have been selected as samples about national organizations. International organizations and agencies UNWTO: The World Tourism Organization (UNWTO/OMT) is a specialized agency of the united à ¢Ã¢â€š ¬Ã… ½nations and the leading international organization in the field of tourism. It serves as a à ¢Ã¢â€š ¬Ã… ½global forum for tourism policy issues and a practical source of tourism know-how.à ¢Ã¢â€š ¬Ã… ½ UNWTO (September 2010). WTTC: The World Travel Tourism Council (WTTC) is the forum for business leaders in the Travel Tourism industry. With Chief Executives of some one hundred of the worlds leading Travel Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel Tourism. WTTC (September 2010). IATA: It is an international trade body, created over 60 years ago by a group of airlines. Today, IATA represents some 230 airlines comprising 93% of scheduled  international air traffic. The organization also represents leads and serves the airline industry in general.  IATA (September 2010)   Other organizations which have direct or indirect roles in tourism such as; WHO, IFC, IBRD, ICAO, UNESCO, OECD and so on Regional organizations PATA: The Pacific Asia Travel Association is a not-for-profit membership association dedicated to building responsible travel to, from and within the Pacific Asia Region. PATA (September 2010) ETC: The European Travel Commission (ETC) is an association of National Tourism Organizations (NTOs). It was created in 1948 to promote Europe as a destination to long-haul tourism markets. Visiteurope (September 2010) National organizations ICHTO: Iran Cultural Heritage and Tourism Organization is responsible for culture heritage, handy crafts and tourism. Museums, hospitality sectors, catering services. Managing private sectors encircle organization duties. KULTUR: Republic of Turkey Ministry of Culture and Tourism is a national organization which is in charge of tourism in Turkey. Local organizations GCHTO: Guilan Culture Heritage and Tourism Organization is a local organization that acts in Guilan province located in north of Iran. THA: Tehran Hotels Association, this association works to develop hotels and manage hospitality issues in Tehran the capital of Iran. Every province has its own association. These organizations are in charge of leading, managing, developing and making polices for expanding sustainable tourism criteria. Interrelate between these organizations is very crucial, since they are managing a massive industry. For example UNWTO is well-known for its unique statistics and surveys, also Charles et al (2006) declare that UNWTO has a central and decisive role in promoting the development of responsible, sustainable, and universally accessible tourism, with the aim of contributing to economic development, international understanding, peace, prosperity, and universal respect for and observance of human rights and fundamental freedoms. In pursuing this aim, WTO pays particular attention to the interests of the developing countries in the field of tourism. Its not only this organization involve in different regional projects, for instance the project of Silk road an ancient 12,000 Km form Asia to Europe. UNWTO is working on poverty soothing and omission through sustainable tourism, protecting children from sexual exploitation in tourism, crisis management, ecotourism, and safety and security. A good example for cooperation between all these organizations in different levels can be Rural Heritage Museum of Guilan this museum has been founded in 2005 with approximately four million dollars investment, its now in seventh phase. Its the first eco-museum in Iran. UNESCO, ICOM (international council of museum), university of Tehran, ICHTO, GCHTO, Financial sponsors and local communities involved in founding this museum as an unique experience in Iran. Here in this part of the report we are going to investigate what are the influences of these sectors on tourism; in addition the condition of these organizations and their effects will be examined in Iran. Naturally role of the government in totalitarian systems and communist regimes is more than the other sectors, because in these kinds of systems almost everything in all levels is controlled by the government. In addition finding suitable information based on reliable statistic is a troublesome action indeed. There are lots of outcomes can be identified in Iran during last few decades, for instance since Islamic revolution, Iran has faced fundamental fluctuations in politics, ideology, international relationship, economy and so on. All of these elements obviously influenced tourism industry, for example after the revolution many western countries werent interested to visit Iran mainly, because of the black face that the totalitarian regime of Iran had and also because of eight years war among Iran and Iraq which made the region unsafe, also partly because of limitation in social freedom for example in clothing or drinking. Political Issues and policies Sanctions after sanctions is what shows how bitter is the situation of Irans policy in international community; however in tourism destinations and attractions in the world ranking, Iran is in top twenties but in multi billion dollar tourism business its just near the finish line. Its hard to approve that you are not a terrorist as an ordinary citizen of Iran when you are preparing to travel to other countries; the process for getting visa is a pain due to political policy which Iran has and the feedback of the international community. Traveling to Iran form some countries is hard and sometimes impossible, for instance Israel and the United States. Political stability was threatened by 2009 presidential race and deception in the result which ends with Green Movement protests. This has decreased all domestic, outbound and inbound tourism, thus the investment in privet sector has declined. Economic Issues and policies The effect of economic issues is mostly touchable in domestic and outbound tourism not inbounds. Cutting taxes is an encouraging policy offered by government in order to increase privet sector role in tourism. Investing in tourism industry due to interest rate, inflation and economic stability ties with high risk, the interest rate in Iran is about 15% 25% and the inflation is usually more than 12% and mostly about 20%. Inbound tourism is benefiting with cheaper expenses thanks to the currency power, one $ US is about 10,000 IRR. Traveling by personal cars has been dramatically fall as a result of the policy of using Intelligent Fuel Cards that has been done by the government to reduce the petrol consumption in Iran. Other issues and policies Getting justification in order to run a business for private sector in Iran is a complicated and inexplicable process. A person who wants to invest in tourism fields should pass many filters and tests which arent necessarily relevant to the travel and tourism industry. There was a gradual rise in government employees travel by offering Expedition Cards from the government sector. People can use it to decrease their expenses while traveling. Educating and encouraging people to travel by advertising through the public Medias has made a fluctuation. Producing statistics and information is forgotten by authorities, and practically there isnt any reliable information about tourism industry. The new policy of government is to invest in health tourism thanks to Irans great infrastructure and substructure in this case. Investigate the effects of supply and demand on the travel and tourism industry Planning for enormous industries such tourism is much more vital today, so there should be a wise vision of what we have as facts and what is forecasted for the future. In addition analyzing supply and demand is a consequential procedure in a flourishing industry. As its been mentioned in the first task there are some models which illustrate structure of tourism, but it also can be defined with this two components; Cooper et al (2008) Demand-side definitions Supply-side definitions Since demand-side has an immense influence on supply-side, even we can say that supply is a function of demand, demand as a key factor of tourism industry will be discussed in this task. Indeed definition of demand is varying in the different subjects for example the explanation of demand in Economy may is differ with the definition in Psychology or Geography. But lets clarify according to Page (2007) tourism demand has been defined in numerous ways, including: The total number of persons who travel, or wish to travel, to use tourist facilities and services at places away from their places of work and residence; The relationship between individuals motivation [to travel] and their ability to do so; The schedule of the amount of any product or service which people are willing and able to buy at each specific price in a set of possible prices during a specified period of time. Each of these definitions in tourism has some elements according to cooper et al (2008) there are three elements in tourism demand: Demand elements Actual demand Suppressed demand No demand Figure 5 Effective or actual demand is the number of people participating in tourism, commonly expressed as the number of travelers. For instance thousands of people went to see World Cup in South Africa. Suppressed demand, which consists of the proportion of the population who are unable to travel because of, circumstances e.g. lack of purchasing power or lack of holidays. There were some people that liked to go and involve in World Cup but due to some circumstances like lack of money they couldnt make it. No demand includes those members of the population who have no desire to travel and those who are unable to travel due to family commitments or illness or they choose to spend their income on the other things rather than tourism. About the World Cup my brother is not interested in football at all so he should be in no demand category. Or may be some people are banded to enter South Africa so they are potentially categorized in no demand. As you can see all three elements can be explained in both geographical regions discussed by Leipers model. This may be an interesting question that: Why do people go on holiday? So lets see what motivations are, and what forms demand to travel. Knowing this is absolutely significant as a result of the importance of demand role in enhancement of tourism. Tourism demand determinants are different and a lot but most of the experts, despite of new determinants like globalization and environmentalism, believe that Uysel 1998 has explained these factors wisely. Figure 6 is his model in demand determinants. For better understanding lets have some examples, through these samples some of these determinants will be discussed, imagine an archeologist wants to visit Ancient Iran Museum to see Cyrus the great cylinder which is the first human right declaration that had kept in British museum beforehand. She wasnt able to go to Britain because it was not affordable for her for many reasons like: her disposable income wasnt enough, tourism price is high and exchange rate is dramatically upward but now she can easily see it (Economical determinants). Also if even she was able to pay for this travel she wasnt able to leave Iran, due to social and psychological reasons for example her father doesnt let her daughter leave Iran before she gets married, also she didnt have enough time for spending, and she is afraid of flying and so on (Social psychological determinants). Or think about an adventurous group interested in mount climbing and intend to go to Himalaya mountain range. Both Afghanistan and Nepal are good but due to war, terrorism, level of development in infrastructure and superstructure Nepals chance is more than Afghanistan (Exogenous determinants). Figure 6 Source: Reproduce form Tourism management managing for change Increasing tourism demand is led by two types of factors, Internal and External; external factors are those related to surrounding of person such as income and social condition. Internal factors are base on individual needs like health education and personal interests. In addition demand changes under many other circumstances through consumer behavior and decision process, cooper et al (2008) claim that decision making process as a system made up of four basic elements: Energizers of demand. These are the forces and influences that collectively create the motivation to travel or go on holiday. Effectors of demand. The information process and subsequent purchase decisions are influenced by the tourists knowledge and perceptions of particular places, destinations or experiences. These are the pull factors which lead the tourist to making particular travel choices. Roles and the decision-making process. Here, the important role is that of the family member who normally involved in the different stage of purchase process and the final resolution of decisions about when, where ad how the group will consume the tourism product. Determinants of demand. A variety of economic, social and psychological factors determine particular choices or filter out inappropriate products. These include tangible or descriptive demand factors, such as: à ¢Ã¢â€š ¬Ã‚ ¢ Mobility à ¢Ã¢â€š ¬Ã‚ ¢ Employment and income à ¢Ã¢â€š ¬Ã‚ ¢ Paid holiday entitlement à ¢Ã¢â€š ¬Ã‚ ¢ Education levels à ¢Ã¢â€š ¬Ã‚ ¢ Demographic variables: age, gender, race, stage in the family life cycle. In the other hand studying demand can clarify vital data which are main requirements for contriving future plans including: Number of visitors arrived Means of transportation Length of staying Type of accommodation Money expenditure and so on These data and lots of other details can be deriving by analyzing the demand statistics and information. Now that there is a very good perception of demand in tourism we have to see what direct and indirect influences it has on supply, or in the other word how supply changes to meet demand. Some examples will clarify how the system is. Globalization has changed the globe in many ways Medias, internet and satellites are playing a massive role in forming tourism demand these days and of course supply side used this as an opportunity. Internet booking, international ads, online packages and virtual tours are all important for demand side and tourists. Thanks to these changes, now there are lots of online sites which serve consumers before making a decision. These web sites and TV ads are very important to conceptualize tourists mind beforehand. Its significant since it influences consumer behavior based on determinants that we discussed in advance. The number of visitors during a year is different, for example during summer only a few people wants to visit Sahara desert or in the winter many people intend to go ski in Europe. Low season and High season are tow different concept which supply side should be aware of, the policies for these two occasions should be different, for example offering lower price services to attract people in low season may is one of the strategies. Also in the high season setting new flights can be helpful in order to cover all visitors. Environmentalism as a new issue has changed the world view of point about many things, for example hotels try to be greener in order to pull more customers toward. Or tour packages to North Pole have been established as a result of increasing pattern of demand to visit ice melting phenomenon and being informed of what is going on in reality. Tourism is a rapidly growing phenomenon and has become one of the largest industries in the world. The impact of tourism is extremely varied. On one hand, it plays an important and certainly positive role in the socio-economic and political development in destination countries by, for instance, offering new employment opportunities. Also, in certain instances, it may contribute to a broader cultural understanding by creating awareness, respecting the diversity of cultures and ways of life. On the other hand, as a tool to create jobs, it has not fulfilled its expectations. At the same time, complaints from tourist destinations concerning massive negative impacts upon environment, culture and residents ways of life have given rise to a demand for a more sustainable development in tourism. Different parties will have to be involved in the process of developing sustainable tourism. This section focuses on what the tourism industry itself can do in order to increase its sustainability, defines three major problems, and suggests possible tourism initiatives to help solve these problems. Other problems should also be included in the discussion for it to become exhaustive. Wikipedia (July 2010) (Merriam-Websters 11th collegiate dictionary) Word Tourism Organization 1993. Sharply (2006) Rowe et al (2002), National Statistic Online (2010) [online] http://www.statistics.gov.uk/cci/nugget.asp?id=352[Accessed: 20 July 2010] Cooper et al, 2008 Cox Kings (2010) Centuries of Experience [online]http://www.coxandkings.co.uk/aboutus-history.aspx, [Accessed: 20 July 2010] Travel and Tourism Publishing (2010) [online] www.tandtpublishing.co.uk/acatalog/pdf/unit12ppt.ppt [[Accessed: 27 July 2010] unwto (september2010) wttc (September 2010) IATA (September 2010)   PATA (September 2010) http://www.visiteurope.com/Footer/About-us Charles et al (2006) Task 5 Impact of tourism, UN PDF